SAUTI ZA BUSARA AND NORWAY SIGN NEW SPONSORSHIP DEAL

By a Correspondent

Dar es Salaam

BUSARA Promotions Zanzibar and the embassy of Norway in Dar es Salaam yesterday May 14,2019 confirmed a new three-year partnership valued at  $342,000 that comes after 10 years of successful cooperation.

The fund is meant for organisational development, improvements in strategic planning, budgeting, reporting and financial procedures as well as activities throughout the year to produce the internationally-acclaimed music festival.

Speaking at the signing ceremony Sauti za Busara festival director Yusuf Mahmoud, said his team is greatly encouraged with the continued support from the embassy.

“Our aim is to professionalise and promote music from Tanzania and East Africa, and help artists reach new audiences. In a world that’s increasingly divided, music reaches and connects across borders: people to people, heart to heart. We show the world Africa is joyful, vibrant, rich and diverse in its cultural expressions”.

According to him Sauti za Busara brings together people of different backgrounds in celebration of Africa’s unique musical traditions.

“ The festival provides platforms for artists and professionals to meet and learn from each other. Whilst honouring cultural diversity and freedom of expression, civil society becomes stronger. Busara Promotions thanks the Norwegian Embassy and the people of Norway for their generous support,” he said.