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Maendeleo Vijijini
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New ‘safe tunnel’ from Israeli sustainable agriculture
startup solves the problem caused by the urban clash of trees and pavements.
By Abigail Klein Leichman, ISRAEL21c
Anyone
who’s tripped on a piece of pavement broken up by tree roots is familiar with
the problem: Trees and sidewalks don’t play well together.
Trees will
die if their roots can’t grow freely with adequate nourishment, and the roots
will buckle the sidewalk if they have no better alternatives for expansion.
Sustainable
agriculture startup FrizWeed of Ramat Gan recently introduced a patented
product, TreeTube, which lets trees grow healthy roots without disturbing the
pavement.
“TreeTube
is a game-changer,” says FrizWeed cofounder Jonathan Antebi.
The
lightweight steel and plastic modular system provides a safe tunnel in which
urban tree roots can grow and be nourished.
Inside the
TreeTube are a non-compressed soil substrate and a unique incorporated aeration
and watering system that can be combined with many types of control and
monitoring systems.
“Most
important is the 100 percent available soil for the tree,” says Antebi. “Our
competition is divided into those providing a significantly smaller percentage
of available soil for the tree and those charging more than double the price
per cubic meter.”
He and
cofounder Roni Cohen noodled on this problem following a meeting with landscape
architects to find out their pain points. The landscapers said they wanted a
better solution for the tree-sidewalk conundrum.
“We
decided to give it a shot. We did market research and brought in a top
landscape architect who deals with trees in Israel and the Netherlands, and a
leading agronomist focusing on tree wellness,” says Antebi. “We researched a
few months and came up with a solution that’s been highly appreciated by
construction designers and architects.”
TreeTube
is capable of bearing a 30-ton load (say, a movers’ truck that parks on the sidewalk),
and can be installed in corners or other tricky spots due to its modularity. It
can even be crossed with a sewage pipe.
“It’s
really easy to install, from 3 cubic meters up to 10, 20 or 30 cubic meters
underground,” says Antebi.
First
Installation in Tel Aviv-Jaffa
The first
two TreeTube installations were done in the Jaffa area of southern Tel Aviv in
February. Eight more will soon be installed in Tel Aviv suburb Hod Hasharon as
part of a street reconstruction project.
“We have a
lot of interest from the Tel Aviv-Jaffa municipality and from other Israeli
cities,” FrizWeed cofounder Roni Cohen tells ISRAEL21c. “We are meeting every
day with engineers and landscape architects about some big projects.”
Although
it will take a few years to see the results of the pilot installations, Cohen
says: “When you give a tree good conditions it should grow well and fast.”
FrizWeed,
a bootstrapped company, was established early 2016 by Cohen and Antebi.
“Our
approach is to look for sustainability solutions with advantages for our
customers. Environment is an issue for us, though we are not tree-huggers,”
says Antebi. “We are good in R&D and bringing ideas into reality.”
FrizWeed’s
first product, FrizDisc, is a specially designed foam plate offering multiple
advantages for plants: it protects them against weeds, improves their stability
and thermal insulation, and allows for efficient irrigation with less water and
herbicides.
Made with
85% recycled material, FrizDisc is selling well in the European do-it-yourself
market, says Cohen. “We are looking for a manufacturer in Europe to be close to
the market.” The product is also being tested in the United States.
FrizWeed’s
other products are FrizBeads, organic beads that improve conditions and
moisture control for better plant growth; FrizMat, a foam mat that controls the
moisture rate of crops such as watermelons and strawberries and allows for
slow-release additives; and FrizMulch, a unique reflective mulch that prevents
weed germination, reduces temperature, reflects sun rays and improves growth.
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