By Dorothy Nakaweesi
The price war for pay television companies may soon start as GOtv introduces a new package on the market to cost subscribers as low as Shs5,000 monthly.
This package, effective August 20, is called GOtv Lite. It is so far the cheapest on the market and comes with 18 channels.

Speaking at the official launch of the package in Kampala, GOtv general manager, Ms Patricia Kiconco, said: “This GOtv Lite package has got both local and international channels. It’s a package for the person who says I don’t have enough money.”
Mr Albert Nga, the marketing manager GOtv, said the package has been designed to cater for the needs of a family.
“We have put richness in this package: Channels for children, youth, women and all,” he said.

However, when put to task on why their decoders are still costly at Shs87, 500, Ms Kiconco, said: “The current price for a decoder is affordable as for now and we promise to revise the price as the market demands.”
Reacting to GOtv’s announcement, the executive secretary Consumer Education Trust, an organisation which advocates consumer rights, Mr Henry Kimera, said the new package is a welcome gesture but consumers need to be alert.
“What we would have expected from pay television companies is to reduce on the cost of their services,” Mr Kimera said.
“As consumers, we need to access affordable services which are quality so that we get value for money,” he added.
Other players on the Ugandan market include Startimes, Azam TV and Zuku Tv.